Well, the Spirit moved at Pentecost among us. We re-launched our ‘Casting the Net’ mission review initiative, and I realised as I was preaching that it might, actually, involve changes that I cannot envisage and have not initiated myself. As a bit of a control freak, that disturbed me, though I should have known better. And then in the evening, the reflective worship led by the Music Group touched me much deeper and in a different way – the fire resting in our hands and in a commissioning way.
And as usual, I’m tempted to contain the fire and systematise it. The shape of the serpent is something I jotted down from an article about business and how to define a brand – FAME:
F-lag: What do we stand for? What ‘territory’ do we claim as our own?
A-ffinity: What are the ideas and emotions that uniquely bind us together?
M-ethods: What unique systems do we have? How do things ‘work’?
E-xperience: How does what we say square with what happens in real life?
It’s the sort of thing you could use to define a Church’s identity – its ‘brand’ – and even a congregation’s. In Church-speak, you might call it defining its unique vocation. Except it doesn’t really work like that – well, not all the time. The Church is not a business, but can it make use of business tools?
As usual, I’m torn. I want to set the Dove free and see it fly, and I also want to make sure the wind is in the right direction, and the feathers are preened, and the hunter is chained up.